1) Discuss how international marketing is different from domestic marketing.
2) Discuss the background to the establishment of the World Trade Organization (WTO).
3) Discuss factors affecting market entry mode decision.
Answer (2)
International marketing differs from domestic marketing in complexity and market approach. The WTO was founded to regulate global trade following the Uruguay Round. Factors such as market potential, risk, and resource availability significantly affect market entry mode decisions. ;
International marketing differs from domestic marketing primarily due to its complexity, varying consumer behaviors, and diverse market entry strategies. The WTO was established in 1995 to promote free trade and resolve disputes globally. Key factors influencing market entry mode decisions include market potential, risk assessment, and resource availability.
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