A statement such as "This is a dream home with the best views in town" made by a licensee is an example of what?
A. lie
B. Intentional misrepresentation
C. Positive misrepresentation
D. Puffery
Answer (2)
The statement is an example of puffery, which refers to exaggerated claims in advertising that are subjective opinions rather than factual statements. Unlike intentional misrepresentation, puffery is legal as it is understood to be exaggeration. Real estate descriptions often use puffery to enhance appeal without providing misleading information. ;
The statement is an example of puffery, which is the use of exaggerated opinions in advertising. Puffery is legal because it is understood to be subjective and not taken literally. This contrasts with intentional misrepresentation, which involves deceitful claims.
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