What is a family brand?
A. A brand used during the maturity stage of the product life cycle
B. A brand for the products in one or more product lines
C. Goods purchased for use by a family
D. A brand for children's products
Answer (2)
A family brand uses a single brand name to market multiple products across different lines, creating a unified brand identity and leveraging existing customer trust. The correct answer is B: A brand for the products in one or more product lines.
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A family brand is a branding strategy where one brand name is used for several products across various lines, leveraging existing brand equity. Examples include Procter & Gamble and Coca-Cola, which utilize family branding for diverse product offerings. This approach aids in marketing cost reduction by building on the established reputation of the brand. ;
