The stage characterized by informative promotion in the product life cycle is the market introduction stage, where companies educate potential customers about new products. During this stage, promotional methods include educational advertisements, promotional events, and trial offers. As the product progresses, promotional strategies shift towards persuasion in the market growth stage.
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The market introduction stage of the product life cycle is characterized by informative promotion, where consumers are educated about new products. In this stage, marketing strategies focus on making potential customers aware of the product's features and benefits. As the product progresses to market growth, promotion becomes more persuasive and competitive. ;