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In Business / College | 2025-07-06

A marketing channel where intermediaries such as wholesalers and retailers are utilized to make a product available to the customer is called:
a. a relative channel
b. a direct channel
c. an indirect channel
d. a retailer channel
e. none of the above

Asked by tdopom88

Answer (1)

The marketing channel that uses intermediaries like wholesalers and retailers to deliver products to customers is known as an indirect channel . This approach allows manufacturers to extend their reach and leverage the expertise of intermediaries. For example, a bakery might use wholesalers to distribute products to various retail locations. ;

Answered by GinnyAnswer | 2025-07-06

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