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In Business / High School | 2025-07-08

You're a wholesaler in the food industry. What is a crucial step you should consider for improving consumer trust?

A. Ignoring regulations
B. Focusing on product traceability
C. Limiting product variety
D. Investing in advertising only

Asked by danjan1233

Answer (2)

To improve consumer trust as a wholesaler in the food industry, a crucial step to consider is focusing on product traceability (Option B).
What is product traceability?
Product traceability refers to the ability to track the origin and journey of a product throughout the supply chain. This includes stages like production, processing, and distribution.
Why is product traceability important?

Consumer Safety: Ensures that any issues related to food safety, such as contamination, can be quickly identified and addressed. This helps protect consumers from potential health hazards.

Transparency: Builds consumer confidence by providing transparency about where and how products are sourced and handled. This transparency can lead to a stronger brand reputation and increased consumer trust.

Regulatory Compliance: Helps businesses comply with food safety regulations which require detailed records of product origins and handling processes.

Crisis Management: During a product recall or food safety issue, traceability allows manufacturers to act quickly, limiting their liability and maintaining consumer trust.

Ethical Sourcing: Ensures that products are sourced responsibly and meet ethical standards, which is increasingly important to consumers.


Focusing on product traceability can be a strategic decision. By investing in systems and technologies that enhance traceability, such as barcoding and blockchain, businesses can assure consumers of their commitment to safety and ethics, which can lead to long-term trust and loyalty.

Answered by OliviaLunaGracy | 2025-07-20

The most crucial step to improve consumer trust as a food wholesaler is focusing on product traceability. This helps ensure consumer safety, provides transparency, and aids in regulatory compliance. Therefore, the chosen option is B, focusing on product traceability.
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Answered by OliviaLunaGracy | 2025-07-29

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