Marketing management is a critical function within a business or organization, tasked with the overall responsibility for promoting and selling products or services.
The primary focus of marketing management is on creating 'demand' for goods, services, or the brand itself by understanding consumer needs, developing suitable products, and ensuring adequate distribution channels and sales strategies.
To break it down further:
Demand Creation : Marketing management employs various strategies and tools to create interest and demand for a product or service. This is done through understanding consumer psychology, market research, advertising, and promotional campaigns to influence consumer purchasing decisions.
Supply and Goods/Services : While marketing management is directly linked to demand creation, it also indirectly supports the supply and ensuring the availability of goods and services by aligning with production teams, forecasting demand, and helping design new products or services.
Therefore, the correct answer to the question is (c) Demand. Marketing management is primarily about generating demand through effective advertising, product development, pricing strategies, and distribution.