What should the introduction section of a marketing plan include?
A. The target audience, competitors, and advertising strategies.
B. An overview of your business, the products and/or services that are offered, and the current state of your business.
C. Short-term, mid-term, and long-term goals.
D. An overview of the budget for the company as a whole as well as each department.
Answer (2)
The introduction of a marketing plan should include an overview of the business, details about products or services, and the current state of the business. This establishes the context for subsequent marketing strategies. Therefore, the best choice is option B.
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The introduction section of a marketing plan is crucial as it sets the stage for the rest of the document. Here's what it should include:
Overview of Your Business : This part should provide a brief history of your company, its mission, vision, and core values. It gives readers a snapshot of what your business is all about.
Products and/or Services Offered : Describe the main products or services your business offers. Highlight what makes them unique or beneficial to your target market.
Current State of Your Business : Outline the current status of your business in terms of market standing, sales, and customer base. You may also mention any recent successes or challenges the business is facing.
These elements provide a foundational understanding of the business, setting the context for the marketing strategies and objectives that will follow in the plan.
