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In Business / High School | 2025-07-08

How do social influences affect consumer decision-making?

A. They have no significant impact

B. Only through direct advertising

C. Through the opinions and behaviors of family, friends, and social groups

D. Solely through the influence of celebrities

Asked by deontecory9489

Answer (2)

Social influences significantly affect consumer decision-making, particularly through the opinions and behaviors of family, friends, and social groups. These influences include family preferences, peer pressure, and the impact of social media. Therefore, the correct answer to the question is option C.
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Answered by Anonymous | 2025-07-17

Consumer decision-making is heavily influenced by social factors, which include the opinions and behaviors of family, friends, and social groups. Therefore, the correct choice is (c) Through the opinions and behaviors of family, friends, and social groups. ;

Answered by RyanHarmon181 | 2025-07-21