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In Business / College | 2025-07-08

Isabelle sees a bright green sticker on a bag of coffee, and it draws her attention to it. As she gets closer, she realizes that the word on the sticker is "NEW," and she decides to buy it. Which factor of salience has impacted her decision?
A. Novelty
B. Familiarity
C. Repetition

Asked by ally11522

Answer (1)

Isabelle's decision to buy the coffee is influenced by the factor of Novelty, which refers to how new or different a product appears. The bright green sticker saying 'NEW' captures her attention and drives her decision. This illustrates the importance of Novelty in marketing and consumer behavior. ;

Answered by GinnyAnswer | 2025-07-08

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